What is
Connected TV Advertising?
Connected TV advertising, also known as CTV/OTT, is television programming that is consumed on a television set and delivered through the internet.
It includes any and all television programming you get via the internet.
OTT is Growing Every Year!
1.4 million
By the end of this year, OTT viewers will
exceed
Linear TV viewers by
1.4 million.

Sources: Linear TV: eMarketer April 2022; OTT Video: eMarketer September 2022; CivicScience, “Streaming Media Report” (August 2022).
2h 47min
Time spent per day watching Connected TV (CTV) for 2023.
50.7%
CTV devices will account for half (50.7%) of digital video consumption time among US adults by 2023.
35%
Over 35% of U.S. adults say that online streaming is their preference when it comes to watching TV.