Geofencing Advertising

Unlock the Power of Precision & Amplify Your Reach with Geo-fencing Advertising

Geofencing Advertising

Unlock the Power of Precision & Amplify Your Reach with Geo-Fencing Advertising.

What is Geofencing?

Geofencing provides location-based data through an app or software program by using GPS, cellular data, or radio frequency identification (RFID) to set off a targeted marketing action to users in a designated area. These actions can include emails, texts, social media ads, app notifications, etc. when a mobile device or RFID tag enters or exits a virtual geographic “fence” around a location -- hence the term “geofencing.”


Consumer location can be tracked through technology such as Bluetooth and GPS, and can be utilized to target consumers via geotargeting, geofencing, and beaconing.

So how could geofencing work in your marketing strategy?

Create a geofence for a predefined area (e.g. close to your business) and an ad campaign for that geofence.

When a user comes into the geofenced area, they get included in your targeted audience.

Start sending ads to the user via notifications, in-app ads, or coupons.

So how could geofencing work in your marketing strategy?

1. Create a geofence for a predefined area (e.g. close to your business) and an ad campaign for that geofence.

2. When a user comes into the geofenced area, they get included in your targeted audience.

3. Start sending ads to the user via notifications, in-app ads, or coupons.

Why geofencing advertising?

x2

Mobile ads with geofencing have double the click-through rate.

92%

Geofencing is compatible with 92% of smartphones.

53%

53% of shoppers visited a retailer after receiving a location-based message.

90%

90% of SMS messages are read within 3 minutes.

Source: Increasily, "Geofencing Marketing: the Complete and Easy Guide for 2022". March, 2022.

Case Samples

A graduation cap and diploma with a red ribbon

Higher Education:


Geofencing can help boost

enrollment efforts, promote program-specific course offerings, and increase ticket sales to athletic events and fine arts performances.

A wooden judge 's gavel with a gold band on it

Legal:


Attorneys can geofence near immigration centers or embassies.

A red car with a black roof is on a white background.

Automotive:


Dealers can set up a geofence aimed at targeting individuals who are leaving a rival dealership after browsing for a vehicle.

Key Features

Target by location, near competitor location, or by an event location.

Ads can include rich media with video, click-to-call, links, coupons, and more.

Retarget users after they've visited your location.

90% of SMS messages are read within 3 minutes.

Local Business Expertise

With 25 years of experience in the market we understand your needs as a local business. We have helped thousands of SMBs increase their reach and therefore their business.


With Geofencing Advertising, we implement this knowledge and take the advantage of the new set of tools this platform has to offer.


The Entravision experience includes:


  • The best strategy for your brand.
  • Custom creatives for your campaign.
  • A wide range of other products to complement your strategy.
  • Campaign implementation and optimization. 
  • Daily updated reporting dashboard.
A person is holding a cell phone with a map on it

Join hundreds of small businesses developing their brand awareness strategy with Geofencing Advertising.

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