What is Pre-Roll advertising?
Pre-roll ad units are video messages shown before video content whether it's a news clip, a music video, or a tutorial selected by the user that can last between 15 and 30 seconds.

Pre-roll ads are 3.5X less likely to be considered “interruptive” than outstream and mid-roll ad formats, on both
desktop and mobile.
Source: Instapage, "What is a Pre-Roll Ad & Why Should You Use Them?" November 2020
Key Features
Targeted Reach
With advanced targeting capabilities you can precisely reach your
desired audience by:
- Geo: State, DMA, zip code
- Language
- 3rd party tags/tracking
- Geofencing
- Data layering
- Behavior
- Demographic
Retargeting
Re-engage with previously targeted clients to strengthen your message and connect with those who are looking for your product.
Flexibility and Customization
Pre-roll ads can be tailored to suit your specific marketing goals
whether it's promoting a new
product launch, driving website
traffic, or increasing brand affinity.
Measurable Results
Gain valuable insights into campaign performance through comprehensive analytics and reporting, allowing you to track metrics such as:
- Impressions
- Clicks
- CTR
- Video completion rate
- Video completions
- Video starts
Join hundreds of small businesses developing their brand awareness strategy with pre-roll ads.