Penske Ford La Mesa

Market: San Diego and El Cajon

Tactic: Display, Facebook Ads, SEM Monthly Giveaways, VIN Matchback for the Automotive Industry

Penske Ford La Mesa used our digital tools to maximize their marketing budget. Our high-performance plan included Display, Facebook Ads, SEM, and giveaways. We used VIN Matchback to track the influence of our ads on sales, with match rates of 64% in April, 52% in May, and 56% in June.

Chrysler Jeep Dodge Ram

Market: Phoenix, AX

Tactic: Dynamic Display Ads

To reach car buyers and boost interest in the client's inventory, we used Dynamic Display Ads. This allowed the dealership to showcase specific vehicles to potential buyers. The result? Increased site traffic, with users spending 4x more time on the site, and a 33% rise in visitors viewing 2+ pages (vs. traditional display ads).

Sutherlin Nissan

Market: Orlando, FL

Tactic: Targeted Social Media Campaign, Interactive Contest 

Sutherlin Nissan partnered with Entravision Local Marketing Solutions to create a custom TV, radio, and social media campaign targeting auto intenders in the area. The campaign launched around the excitement of the 2019 CONCACAF soccer Gold Cup event and included a contest to drive local engagement. The dealership filled one of their Nissan Pathfinder models with soccer balls and prompted visitors to guess how many there were in the car. 

The contest was advertised across TV, radio, and social media, with 1st, 2nd, and 3rd place prizes awarded. The memorable campaign contributed to over 400 dealership visits and cultivated lasting results between Sutherlin Nissan and the Latino community. 

Central Ford

Market: Los Angeles, CA

Tactic: Display Ads, YouTube Ads, Facebook Posts, Google Search, Email Marketing, Geofencing 

Entravision Local Marketing Solutions ran both a Spanish and English-language campaign for Central Ford, targeted towards Latino auto intenders within a 15-mile radius of the South Gate, CA dealership. The ongoing campaign launched in October 2019 and focused on utilizing a multiplatform strategy. The campaign resulted in a monthly average of 75 Facebook form leads with an average of 146,477 impressions.

As leads increased month over month, the average cost per lead decreased, providing the client with a significant ROI. For instance, in December, Google Search efforts generated 145 leads with a cost of $69 per lead. After optimizing, Google Search efforts generated a monthly average of 175 leads with an average cost of $60 per lead. Additionally, display ad CTR came in at 1.21%, despite the 0.13% industry standard CTR. Thanks to the campaign’s success, Central Ford has continued using Entravision Local Marketing Solutions to reach Hispanic consumers.

SoCal Chevy

Market: Los Angeles, CA

Tactic: Targeted Social Media Across Facebook, Instagram, and the Web

SoCal Chevy saw major success running a targeted custom digital campaign to target young affluent millennials in Los Angeles in order to promote their Traverse and Silverado models. The campaign ran during the Superbowl season to maximize exposure, and the combined results from Facebook, Instagram, and the web came in at 195K+ minutes watched, 211K+ video views, and 412K+ people reached.

The dealership partnered with Entravision’s food and culture brand Cocina and featured Ted Montoya, an influential Chicano chef and cultural figure, to create a captivating campaign around the “Find new flavors” slogan.

Quik DMV

Market: Sacramento and Los Angeles

Tactic: Call Tracking, YouTube Ads, Facebook Ads, Google Ads

In January 2020, Entravision Local Marketing Solutions launched a campaign to increase awareness. Custom messaging highlighted Quik DMV's efficiency and encouraged viewers to visit their website or call to learn more. By March, 642 calls had been generated with an average CPL of $13.78. In May, there was significant growth with 2,404 calls at an average CPL of $3.55. In May, 33% of Sacramento calls lasted over 90 seconds, indicating high engagement. Los Angeles had a similar percentage of calls meeting this criteria.

Google Ads brought 2,144 users to the website in April, accounting for 49% of total volume. Sacramento had an impressive 11.10% CTR and a CPC of $1.66. The Facebook component generated 297,000 impressions and reached over 165,000 people. In March there were over 186,000 YouTube impressions. By using Entravision Local Marketing Solutions, Quik DMV successfully targeted adults in Sacramento and Los Angeles, generating quality leads and saving money.

Orlando Health

Market: Orlando

Tactic: Display Ads, Despierta Orlando Facebook Live Posts

Orlando Health was looking to increase awareness for their healthcare offerings among local Latino audiences, especially given public health concerns related to the Covid-19 pandemic. Entravision Local Marketing Solutions ran a multiplatform Spanish-language campaign for Orlando Health with the aim to reach Latino adults in the Orlando area in March and April of 2020.

The client experienced a positive online reception with a significant amount of viewers via Facebook Live posts, with a reach of over 256,000 and over 26,000 total engagements in March. By running ads across Entravision network sites, the client was able to reach a massive audience at over 376,000 impressions with over 500 clicks in March from consumers who were interested in learning more about Orlando Health’s offerings. In April, despite only running for one week, social media interaction was substantial at over 26,000 views with a reach of over 46,000.

Advent Health

Market: Orlando

Tactic: Display Ads, TV spots, Despierta Orlando Facebook Posts & Facebook Lives - Presenting Sponsorship

Entravision targeted Latino consumers in Orlando with a Spanish-language campaign. They produced custom Spanish creatives to appeal to the Spanish-speaking audience. Advent Health had a high turnout of online viewers through Despierta Orlando’s Facebook Live posts, reaching over 209,000 views. Ads on Noticias Ya Orlando and Salsa981.com generated over 21,000 impressions to reach the local Hispanic audience.

By leveraging Spanish creatives across multiple platforms and establishing subject matter authority by sponsoring Despierta Orlando health segments, the campaign successfully drove awareness among Latino consumers in the area to solidify Advent Health as a reliable healthcare provider.

Connect for Health Colorado

Market: Denver

Tactic: Display Ads, Pre-Roll, OTT, CTV, YouTube Ads, Facebook Posts, and Facebook Lives

We ran a successful Spanish-language campaign in Denver from October 2019 to January 2020. Connect for Health Colorado saw a 227% increase in CTR on Google Search from December 2018-2019, from 2% to 7%. The client saved 56% on the cost per click, going from $6.85 to $3.01. 

Email marketing drove 50% of website traffic and increased users on the Spanish site by 89% from December 2019 to January 2020. Custom Spanish creatives targeted local Latino consumers and solidified Connect for Health Colorado as a reputable health insurance resource.

Medical Clinic

Market: Los Angeles

Tactic: Search Engine Marketing (SEM), Call Tracking 

A Los Angeles medical clinic offers patient care in English and Spanish. To reach more Spanish-speaking Latinos in LA, they partnered with Entravision Local Marketing Solutions. The campaign ran from 9/17/20 – 10/16/20, using SEM to reach Latino audiences searching for healthcare providers. Call Tracking services recorded calls from interested users who found the clinic through SEM. 

In just one month, the campaign got 325 clicks and 172 clinic calls. Of these, 153 clicks were to the website for more info. After the increased awareness and leads, the client chose to renew their campaign with Entravision.

Attorney Eric Price

Market: Southern California - LA County, Orange County, and Ventura County

Tactic: Spanish and English SEO and SEM

Attorney Eric Price’s objective was to track and generate

phone call leads across Southern California. His firm experienced a significant increase in phone call leads through our Bilingual SEO and SEM strategies, with year-over-year increases of 211% for Spanish site SEO traffic and 52% for English SEO site traffic.

Client Testimonial: “One thing I really like about partnering with Entravision is the relationship we have with the sales team, the talent, and the marketing planning experts, who develop good plans utilizing multiple marketing channels, including radio, TV, and digital, to maximize our dollars and achieve a good ROI.” - Eric Price 

New Mexico Credit

Market: Albuquerque

Tactic: Email, Geofencing Display, Facebook Ads, Noticias Ya Display

Entravision Local Marketing Solutions ran a multiplatform, multilanguage campaign that utilized both English and Spanish creatives in order to appeal to both English and Spanish dominant audiences. 

Using custom seasonal Spanish and English creative, the campaign targeted local Latino consumers to generate interest. This resulted in 491 leads in November. Call tracking services were implemented, tracking 115 calls with an average length of 2 minutes and 17 seconds in December. The campaign launched with 7 locations in Albuquerque and later on, due to its success, increased to 13 locations statewide.

Turbo Tax

Market: San Diego

Tactic: News Elevator, Facebook Posts, YouTube

Entravision ran a Spanish-language Turbo Tax campaign on TV, Facebook, and YouTube. Viewers were able to ask Turbo Tax CPA Miguel Burgos questions on Facebook and Skype. The campaign had 153,000 Facebook views and 3,600 post engagements, showing Hispanic interest in the stimulus topic and a desire for advice from a credible source.

Entravision's 6 PM newscast on April 2nd got 67% more audience shares than competitors for Spanish-speaking adults aged 18-49, and 50% more for adults aged 25-54. This success allowed Turbo Tax to aid the local Hispanic community and build consumer trust.

Federal Credit Union

Market: Washington DC and Virginia

Tactic: Display Ads, Search Engine Marketing (SEM), Email Blasts, Call Tracking, Facebook Posts, and Facebook Lives

In January 2020, Entravision launched a campaign to increase Quik DMV awareness. By March, 642 calls were generated with an average CPL of $13.78. In May, there was significant growth with 2,404 calls at an average CPL of $3.55. Of the calls from Sacramento and Los Angeles, 33% lasted over 90 seconds, indicating high engagement.

Google Ads brought in 2,144 users (49% of total) in April. Sacramento had an impressive 11.10% CTR and $1.66 CPC. Facebook generated 297K impressions, reaching 165K people. March YouTube impressions were at over 186K. Entravision Local Marketing Solutions helped Quik DMV target adults in Sacramento and LA, generating quality leads and saving money.

Colorado Department of Transportation

Market: Colorado

Tactic: Entravision’s Exclusive Juntos Facebook Live Newscast Sponsorship Featuring Univision News, Display Ads

The Colorado Department of Transportation aimed to promote safety to the at-risk Latino community, who have higher fatalities and traffic violations due to a lower rate of seatbelt use. Entravision Local Marketing Solutions ran a Spanish campaign for Latinos 21+ from 8/21/20 – 9/24/20 to reach digital news viewers.

Facebook post and boost promo ads reached 76k people with 1.4k clicks and 213 reactions. Display Ads on Entravision’s O&O sites garnered 31k Facebook impressions. Facebook Live and boost components on Noticias Univision Colorado videos reached 305k people with 23k+ clicks and 2k+ reactions. This campaign effectively engaged the Latino community for the Colorado Department of Transportation.

Nevada Office of the Governor

Market: Nevada

Tactic: Display Ads, Pre-Roll

Nevada Governor Sisolak's Office aimed to inform Hispanics about Covid-19 safety in their preferred language, in hopes to stop the spread.

Entravision ran a Spanish-language campaign in 2020 to stop the spread of Covid-19. Messaging featured real families affected by the virus. Pre-roll had 305k impressions and 1.1k clicks, while Display ads had 569k impressions and 900 clicks. VCR was 75.38%, indicating high user engagement.

Foster Family Agency for Unaccompanied Children

Market: Southern California

Tactic: Facebook Lead Generation, Google AdWords

A foster family agency in Southern California aimed to raise awareness and generate leads among local Hispanic audiences. They wanted to reach a wider audience by offering both English and Spanish options to encourage people to learn about becoming foster parents to unaccompanied children.

Entravision ran a bilingual campaign from May to September 2020. Facebook generated 248k impressions and 530 leads. In 3 months, Google AdWords got 250 clicks. The campaign informed local Hispanics and increased leads to help find homes for children.

Foster Family Agency

Market: Southern California, San Bernadino County and Riverside County

Tactic: Facebook Lead Generation, TV spot, Noticias Ya Display Ads, and Radio Promotions

A foster family agency local to Southern California wanted to raise awareness for their services and increase leads among Hispanic audiences. For maximum impact, they wanted to connect with Spanish-speaking Hispanics to detail the process of fostering unaccompanied immigrant youth in need. 

Entravision ran a Spanish-language campaign from June to September 2020. The Facebook portion generated 151k impressions and 150 leads, while radio efforts from June to August resulted in 172 calls. By reaching Hispanic audiences online and in their preferred language, the campaign generated 320 leads for the agency.

Southwest University

Market: El Paso

Tactic: CTV/OTT, Pre-roll, Custom Creatives

Entravision marketed to El Paso consumers in May 2020. They showcased career options for Southwest University students through three creative categories. OTT and creatives had completion rates over 95%, while Connected TV had 98% of traffic and a 96% VCR with 342,000 views.

VCR across the board was above 95%, showing that viewers were highly engaged - 95% of the videos were played all the way through. By leveraging Entravision Local Marketing Solutions’ massive reach within nationwide markets across top sites and online platforms, Southwest University was able to target ideal prospective students in El Paso and boost awareness for their program offerings.

Florida Lottery

Market: Florida

Tactic: Display ads, Video ads, and Geo-targeting

Florida Lottery raised Hispanic awareness through an Entravision campaign using Spanish creatives to promote game offerings and drive website visits.

Video ads captivated audiences with an 82% VCR, and most users watched the ad to completion. The CTR for all creatives used was 0.16%, surpassing the industry benchmark of 0.10%. The Florida Lottery successfully targeted and engaged Florida's Hispanic audiences, gaining insights into key demographics.

Connecticut Lottery

Market: Connecticut

Tactic: Display Ads, Pre-Roll Ads

Entravision ran a Spanish-language campaign for the CT Lottery to target Latino consumers. Launched in July 2019, it used Spanish creatives to appeal to Spanish-speaking Latinos. The strategy was optimized based on campaign insights. From July 2019 to May 2020, the Display ad campaign had 9.5M impressions, 8.8K clicks, and a .09% CTR. Pre-roll efforts generated 3.2M impressions.

By targeting Hispanic consumers in their preferred language and online platforms, the campaign successfully reached local Latino consumers. The Connecticut Lottery generated awareness and showcased their offerings to a receptive Hispanic audience.

Rally's Burgers

Market: San Diego

Tactic: Email, Geofencing Display, Facebook Ads, Noticias Ya Display

Rally’s Drive-In enlisted our help to meet their two-fold objective of driving sales for a new burger menu item, as well as driving more lunch hour foot traffic to their restaurants. Our team used a layered approach and focused on leveraging a traditional couponing email method across digital platforms. The restaurants experienced a significant increase in lunch hour sales for the new menu item with 97 coupon redemptions. 

The Plastic Surgery Center

Market: Sacramento

Tactic: Display Ads, Pre-Roll Ads

We implemented a multiplatform digital strategy to increase form-fill and phone call leads for the Plastic Surgery Center. Our digital efforts led 56% of all users to campaign landing pages. In addition, we have seen a 131% increase in phone calls, and a 600% increase in form-fills between April and September 2019.