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Hispanic Marketing 2024: Top Branded Content Ideas for Success

Samanta Llaguno • Jan 04, 2024

Intriguing Branded Content Ideas to Start off 2024 Right

4 people streching

In the ever dynamic realm of Hispanic marketing, if you want to stay relevant you have to continually innovate and engage with audiences. With the first quarter of 2024 already upon us, let's take a look at some potent branded content ideas that are guaranteed to resonate with the Hispanic community's unique cultural nuances and preferences.


1. Resolutions for Good: A Fresh Start for 2024



Un Buen Comienzo para cambio a largo plazo (A Good Start for long term change)

As the new year begins, hopes are high. Resolution-specific content offers a blend of inspiration and practical guidance:

  • Food, Exercise, and Commitment: Dive into a series that makes health more attractive and accessible. Think video snippets showcasing simple exercises and diet plans that appeal to the Hispanic lifestyle.
  • Resuelve a obtener Paz Interna (Inner Peace Resolutions): Beyond physical health, mental well-being is just as crucial. Content focusing on meditation techniques and self-help book recommendations can guide audiences towards a more balanced lifestyle.


2. Valentine's Day: Celebrate Love the Hispanic Way

Mand and woman on a pink valentine theme background

Las Mejores Ideas para el día del Amor Ideal (The Best Ideas for the Best Love). 

Romance may be a universal concept, but every culture brings its own unique touch:

  • ¡A Dónde Nos Vamos? (Where will we go?): Put together an audio-visual series spotlighting local romantic getaways to really capture the essence of the Hispanic spirit. Highlight top staycation spots and intimate outdoor date ideas.
  • Social Media Engagement: Entice audiences with giveaways, recipes, and dining recommendations, amplifying the Valentine's Day excitement.
happy presidents day text on writing slate

3. President’s Day: Driving Deals and Family Time


A Comprar Carro Se ha Dicho (Let’s buy a Car)


The allure of long weekends and sales:


  • Vibrant Video Campaigns: Make the most of the excitement of President’s Day vehicle sales. Create visually rich content, bringing together sales promotions and fun-filled narratives.
  • ¡Nos Vamos de Puente! (Three day weekend!): Celebrate family time with evocative vignettes and activities focusing on the significance and stories behind Presidents Day.
beautiful shot of a detailed church interior

4. Lent Traditions: Faith, Food, and Family


Las Costumbres de Ayer y Hoy (Customs of Yesterday and Today)


Lent holds a profound significance in the Hispanic community:


  • Lenten Recipes & Guides: Dig into the essence of Lent, offering recipes tailored for the season, insights into Lenten practices all over the world, and ideas to make navigating the dietary changes effortless.
  • Taking advantage of these branded content ideas for your Hispanic marketing strategy for Q1 2024 can pave the way for deeper connections, increased engagement, and amplified brand loyalty. Embrace the rich culture, tap into the festive spirit, and tell a story that really hits home. After all, effective marketing is all about understanding, empathy, and meaningful engagement.


Get in touch


It’s vital to remember managing your Hispanic Branded Content Strategy

is much easier when you have an in-house marketing team or can collaborate with a full-service digital agency to support your goals.


At Entravision, we have an experienced team of dedicated specialists working on Hispanic Branded Content advertising. Our aim with every Hispanic Branded Content campaign is to consider each product and service our clients offer on a case-by-case basis. Our team of specialists work with different tools and platforms to monitor and manage their work, to ensure our results meet the client’s set goals.


If you would like to learn more about our operations and services, feel free to reach out and contact us!

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