5 call to action ideas for Digital Out of Home Advertising
In the dynamic realm of advertising, digital out-of-home (DOOH) platforms offer a unique opportunity to captivate audiences on the move. However, grabbing attention is just the first step.
To truly make an impact, marketers must incorporate compelling call-to-action strategies that prompt viewers to take desired actions.
We present five creative call-to-action ideas for digital out-of-home advertising. These strategies will not only capture attention but also drive engagement, conversions, and measurable results.
From interactive experiences to personalized offers, let's dive into these innovative call-to-action concepts that will take your DOOH campaigns to new heights.
1. QR CODES
Some use cases include:
- Interactive Billboards: QR codes are frequently seen on interactive billboards. Commuters waiting at bus stops or walking by can scan QR codes to access exclusive content, promotional offers, or enter contests, providing an instant and engaging experience.
- Mall Digital Screens strategically display QR codes that allow shoppers to scan and explore additional product information, discounts, or even make purchases directly through their smartphones.
- Transportation Advertising: QR codes placed on public transportation ads enable passengers to instantly learn more about a featured product or service. Scanning the code leads them to landing pages with detailed information, special offers, or the option to sign up for newsletters.
2. SMS TEXT
Use cases examples:
- Interactive billboards can feature SMS keywords or shortcodes that allow passersby to engage with the campaign by texting a specific keyword to a designated number. Users instantly receive a response containing further information, exclusive content, or promotional offers.
- Mall Digital Screens can prompt shoppers to text a specific keyword to a designated number in order to receive exclusive discounts or personalized shopping recommendations.
- Transportation ads can incorporate SMS calls-to-action, inviting passengers to text a keyword to a designated number to receive more information or participate in interactive experiences. This allows advertisers to capture the attention of travelers and deliver engaging content or promotions.
Also, in this document created by Mobile Marketing Association (MMA), you'll find several case studies where mobile ads integrated with digital out-of-home (DOOH) advertising increase the effectivenes in engagement rates.
3. Short Links
The use of short links eliminates the need for manual scanning or texting, making it a convenient and straightforward way for passersby to engage with the campaign instantly. Moreover, the shortened URLs offer flexibility for marketers to track click-through rates, measure campaign success, and optimize their DOOH advertising strategies accordingly.
4. Social Media Hashtags
By incorporating social media hashtags into digital out-of-home advertising campaigns, marketers can bridge the gap between offline and online experiences.
By encouraging audience participation, user-generated content, and social sharing, advertisers can harness the power of social media to extend the reach and impact of their DOOH campaigns
5. Email
How to use it?
Consider a DOOH campaign promoting a retail store or an e-commerce platform. Alongside captivating visuals and a compelling call-to-action, advertisers can include a designated email address on the digital screens. Viewers are encouraged to send an email or sign up for a newsletter to receive exclusive offers, discounts, or updates.
In the fast-paced world of digital out-of-home advertising, a well-crafted call-to-action can make all the difference in capturing audience attention, driving engagement, and achieving desired results.
We explored five creative call-to-action ideas that can elevate your digital out-of-home advertising initiatives. From interactive experiences and personalized offers to social media engagement and email integration, each strategy offers a unique approach to connect with viewers and inspire them to take action.
Remember, the key to success lies in understanding your target audience, aligning your call-to-action with campaign objectives, and leveraging the power of technology and data to deliver personalized experiences. Continuously measuring and analyzing the effectiveness of your call-to-action strategies will enable you to optimize and refine your campaigns for maximum impact.
