10 Tips for Better Digital Marketing Results in 2021

There’s a lot that goes into digital marketing -- and even more that goes into successful digital marketing campaigns. Keep reading to learn our top 10 tips for getting better digital marketing results in 2021, you’ll thank yourself for it! 

In this post, we’ll be covering the following tips: 

• 1. Follow the Latest Digital Marketing Trends 
• 2. Choose the Right Digital Mediums for Your Business’ Objectives 
• 3. Utilize Top-Performing Digital Platforms to Maximize Your Marketing Campaign Results 
• 4. Leverage Targeting Capabilities to Reach the Right Audiences and Receive a Greater ROI 
• 5. Expand Your Reach with Multi Platform Digital Marketing Campaigns 
• 6. Optimize, Optimize, Optimize! 
• 7. Consider Multicultural Marketing to Connect with Multicultural Consumers
• 8. Continually Refresh Your Online Presence to Ensure Your Digital Marketing Strategy is Cohesive 
• 9. Establish Trust by Communicating with Customers Online
• 10. Partner with a Digital Marketing Agency to Ensure Your Campaigns Are in Good Hands

Questions or comments before we get started? Feel free to contact us here!

1. Follow the Latest Digital Marketing Trends and Consumer Insights

Digital marketing is constantly evolving. By keeping up to date with the latest digital marketing trends and consumer insights, you can stay ahead of the curve by knowing what to expect from digital marketing platforms and consumers alike. 

Checking industry websites periodically is a great way to learn more about the newest innovations in digital marketing, as well as discovering relevant research around what consumers are actively looking for from brands and businesses. 

Find out more about the trends to look out for by reading our recent posts: 

• 10 Facts You Need to Know About Digital Use in 2021 (and How to Implement Them in Your Digital Marketing Strategy)
• The Top 10 Digital Marketing Predictions You Need to Know for 2021
• Local Business Marketing 101: A Digital Marketing Guide for Small Business Owners



2. Choose the Right Digital Mediums for Your Business’ Objectives 

3. Utilize Top-Performing Digital Platforms to Maximize Your Marketing Campaign Results 

As mentioned earlier, staying on top of the latest trends and using platforms that make the most sense for your business is crucial for maximizing your digital marketing campaign results. 

By staying on top of trends, you can narrow down your options to use the platforms that not only make the most sense for your goals, but that also are seeing the best performance results at the time. 

Being in the know when it comes to consumer insights is also crucial for this reason, since some platforms may make sense for your business objectives, but might not be as popular among consumers who make up your target market. 

Generally, you can’t go wrong by advertising across top sites like Google, YouTube, Facebook, and Instagram!

Which brings us to our next point… 

4. Leverage Targeting Capabilities to Reach the Right Audiences and Receive a Greater ROI 

Knowing who your target audience is and being aware of the best platforms to reach them on is vital to any successful digital marketing campaign. Unlike traditional marketing methods, the ability to target specific consumers is arguably digital marketing’s biggest advantage.

By reaching the right people at the right time, you can rest assured that your marketing spend is being utilized as effectively and efficiently as possible. For instance, if you own an auto dealership, you would want to reach consumers who are actively in the market for their next vehicle. Thanks to digital marketing targeting capabilities, your business could specifically show ads to these consumers. 

Have a specific vehicle in mind? You can even narrow your target audience down to the consumers who would be most interested. If you have an SUV vehicle model you’re wanting to promote, you could reach auto intenders based on if they have children, what their household income is, their interests, and more. 

This is just one example, and most businesses can benefit from the targeting capabilities that digital marketing services have to offer.

5. Expand Your Reach with Multi Platform Digital Marketing Campaigns 

Running multi platform marketing campaigns can be a great way to form a long term marketing strategy while also expanding your business’ reach. 

By reaching consumers from multiple touch points, and being able to retarget interested potential customers across several platforms, multi platform campaigns bring your business to the forefront. 

Plus, by running your ads across multiple platforms, you can then gain additional insights as to which platforms deliver the best results for your business.

6. Optimize, Optimize, Optimize! 

Optimizing your marketing campaigns over time plays a crucial role in getting the business results you’re looking for. Essentially, optimizing your campaigns means setting them up for success by seeing what works and what doesn’t -- and adjusting accordingly. 

For instance, a digital marketing campaign might have major results from social media marketing across Facebook and Instagram in one month, but might not see as strong of results on other platforms that same month. 

In order to optimize for the next month, it would be wise to continue with the successful social media platforms and/or increase the social media marketing budget, while reallocating some of the budget away from the platforms that did not perform as well. 

Over time, businesses can see dramatic results from paying close attention to what works best for their goals and taking the time to optimize and strategize ongoingly.

7. Consider Multicultural Marketing to Connect with Multicultural Consumers

Many businesses make the mistake of failing to reach multicultural consumers by thinking that their general market strategy will be up to par. However, they couldn’t be more wrong! 

Currently, multicultural consumers represent almost half (40%) of the total population, yet Multicultural Media investments comprise only 5.2% of total advertising and marketing spend. With so many brands and businesses neglecting to make an effort to connect with them, businesses who do take the extra step can tap into reaching these audiences and reap the rewards. 

The ANA’s AIMM Cultural Insights Impact Measure found that consumers who perceive ads as “culturally relevant” are a staggering  2.6 times more likely to find the brand relevant to them, and are 2.7 times more likely to purchase a brand for the first time. Plus, these consumers are 50% more likely to repurchase a brand they have bought in the past.

Learn more about multicultural marketing and the importance of Hispanic marketing in today’s day and age by checking out our post here.



8. Continually Refresh Your Online Presence to Ensure Your Digital Marketing Strategy is Cohesive 

Having a digital marketing plan in place is an excellent start -- but not keeping your overall online presence up to par can be a red flag for potential customers. If you have a great digital marketing campaign, but it leads consumers to an outdated website or loads of negative online reviews, they’re most likely going to be reluctant and confused.

In fact,  6 in 10 (59%) survey respondents said an e-commerce website or app that looks sketchy or unsafe is “very annoying” or a “deal-breaker,” -- making it a priority to have an easy to use website that delivers a seamless user experience. 

Not only will your website look better, but your business results will be better for it too! 

9. Establish Trust by Communicating with Customers Online

In addition to updating your website, checking up and responding to Google and Yelp reviews can be a key component of how customers and potential customers view your business. 

According to consumers, businesses that respond to reviews are seen as 1.7X more trustworthy than businesses that don't, so it’s worth taking the time to respond to these reviews -- whether they’re good or bad -- to put consumers at ease.

According to Google Small Business, responding to good reviews can be as simple as saying thank you. However, when responding to negative reviews, it can be helpful to keep the following tips in mind: 

• Respond in a timely manner --  customers will appreciate this.
• Stay professional and courteous and remember not to take the review personally.
• Understand your customer’s experience before responding. If someone mentions an issue with a product or service, try to see what may have gone wrong and be honest about mistakes made and the steps you’ve taken or plan to take to fix the situation.
• Apologize when appropriate to show compassion for the customer.
• Offer to talk it out. If this is the first you’re hearing of their complaint, invite them to discuss it via email or call so that you can try to sort out the matter.
• Show that you’re authentic and genuine. Sign off using your name or initials to show you’re taking it seriously and that there’s a real person behind your business.

10. Partner with a Digital Marketing Agency to Ensure Your Campaigns Are in Good Hands

There’s a lot that goes into digital marketing, and even more that goes into it if you want to get it right for the best results possible. It can be risky to DIY and go it alone, which makes partnering with a digital marketing agency a great way to get started. 

Not sure what to look for when picking a digital marketing agency? We’ve got you covered with our post that outlines everything you need to know about choosing an agency for your local business.

How to Get Started With Digital Marketing 

Thinking about getting started or simply learning more? Feel free to contact one of our expert digital marketing consultants or find a location near you for more information. 

Have a general question or comment? We’re happy to listen and answer those too. Contact us here -- we’d love to hear from you!