How to Pick a Digital Marketing Agency in San Diego

What is the Agency’s Background and Experience?

Nowadays, you have plenty of options to choose from when it comes to digital marketing agencies.

However, not all agencies will be up to par in terms of their expertise and what you should be looking for in order to grow your business.

When narrowing down your options for digital marketing agencies in San Diego, consider asking the following questions: 

• Is the agency a full service marketing agency, or do they only focus on certain digital marketing services? 
• Are there firsthand examples of client success stories or awards for their work that they can show you?
• What is the agency’s background and how many years of experience do they have in San Diego? 
• Do they have a specialization in serving particular industries? If so, is your industry one of them? 
• Is the agency solely focused on digital media, or do they also offer traditional media opportunities like broadcast TV and radio?

Once you find out the answers to these questions, you might start to better understand which agencies would and wouldn’t be a good match for your business and overall goals for growth. 

It doesn’t hurt to also research online reviews and testimonials to see what others are saying about the agency and their experiences working with them. Once you’ve vetted them, the best way to see if it’ll be a good fit is to go ahead and get in touch with the agency! 

Recommended Digital Marketing Articles 

• Digital Marketing 101: How Do YouTube Ads Work?
• How to Build Better Email Marketing Campaigns
• Are You Making These 10 Digital Marketing Mistakes?
• Local Business Marketing 101: A Digital Marketing Guide for Small Business Owners



Does the Digital Marketing Agency Have a Hispanic Marketing Focus? 

San Diego is home to a thriving Latino population located right across the border of Tijuana, Mexico. Did you know that San Ysidro is the busiest land border crossing in the world? Discover more fun facts below: 

• San Diego has over 1,000,000 Hispanics living in the area, and the Hispanic population has seen a 49% increase in population growth in the past two decades.
• Latinos in San Diego make up 34% of the overall population, with 1 in 3 individuals who are Hispanic. This number is even higher for Millennials, with 2 in 5 Millennials who are Hispanic (40%).
• Latino spending power in San Diego is projected to have an overall increase of 306% from 2000 – 2026, compared to +156% for non-Hispanics.

By the numbers, if you’re looking for a digital marketing agency in San Diego, choosing an agency  with a Hispanic marketing background is a must-have if you want to get maximum results from your digital marketing strategy.

If you weren’t already convinced of how influential Latino audiences are, their digital usage rates are higher than other groups and have skyrocketed even further as a result of the pandemic -- making U.S. Latinos the perfect demographic to reach via digital marketing.

How Can Spanish-Language Ads Boost Your Digital Marketing in San Diego? 

There’s no doubt that the Latino population in San Diego is worth reaching, but now you may be wondering which steps you can take to reach this influential audience effectively. 

Despite Hispanics being a significant portion of the population, many businesses falsely assume that they can reach Latinos via the same advertising messaging and strategies they use for the overall population.

This presents a huge available opportunity -- by reaching out and connecting with Hispanic audiences, your business can stand out from the crowd and win their business.

No Hispanic marketing strategy is complete without giving thought to the role that Spanish-language ads play in your overall marketing mix. Although many U.S. Hispanics speak English, Spanish still goes a long way in their daily lives and often lays the foundation for strong cultural ties and traditions. For instance: 

• 78% of Hispanics in San Diego speak Spanish, and 63% of Hispanics in San Diego are Bilingual.
• 72% of Hispanics in San Diego believe it is important to teach Spanish to Hispanic children as a way to help preserve Hispanic culture.
• Brands with high Spanish ROI achieve “message memorability” scores 46% higher than their English Language Ad Counterparts.
• Facebook IQ discovered that on average, 80% of US Hispanics surveyed don’t feel they need to stop speaking Spanish to be part of American culture, and seeing ads in Spanish versus English significantly increases their interest in purchasing products.

When considering a Hispanic marketing agency, it’s vital that you make sure the team behind the Hispanic marketing campaigns truly understands the needs, interests, and values of Latino consumers.

If they do, they can help you create nuanced ads and creative advertising strategies that can get you the results you’ve been looking for.

No one wants their business to be known for running cheesy or stereotypical ads, so it’s crucial that you align with an agency that gets it -- and agencies run by and for Latinos can make all the difference.



Recommended Hispanic Marketing Articles

• Case Study: How Entravision San Diego & TurboTax Engaged Hispanic Audiences at the Height of Covid-19
• Everything You Need to Know About Hispanic Social Media Marketing 
• Why is Multicultural Marketing Important?
• Why is Spanish-Language Advertising Important in Hispanic Digital Marketing? 



About Our Digital Marketing Agency in San Diego

Our San Diego team of expert digital marketing consultants works with clients across a variety of verticals to provide the best digital marketing solutions and strategies in both the general and Hispanic market.

 We know how to make a major impact among your target audience so that your business can reach its goals. 

From raising awareness, increasing engagement, or converting consumers, our full service digital marketing agency can pinpoint the perfect solutions for your needs.

 If you’re looking for even greater reach, we also offer radio and TV opportunities across popular TV and radio stations that specialize in connecting with local Latino audiences in San Diego.

Be sure to visit our San Diego marketing agency location page and take a look at our offerings below to learn more! 

How to Get Started With Digital Marketing in San Diego

We wish you the best of luck on your search to find the top digital marketing agencies in San Diego.

Feel free to contact our expert digital marketing consultants in San Diego to see if our services are right for you and your business.

Questions or comments are welcome -- reach out to us here. We look forward to hearing from you! 

Hispanic Market Research Sources 

• 2021 Nielsen Universe Estimates, San Diego DMA, Based on Persons 2+.  Millennials defined as Adults 18-34.
• Geoscape, American Marketscape DataStream™ 2021 Series; San Diego DMA. *Pre-tax spending power defined as aggregate household income.
• Simmons, Spring 2020 Simmons LOCAL, based on A18+, San Diego DMA. For Spanish speakers: Language spoken at home is Spanish only or Spanish more than English or Spanish and English equally or English more than Spanish. For Bilingual: Language spoken at home is Spanish more than English or Spanish and English equally or English more than Spanish.
• Nielsen Insights, Understanding the Keys to Higher ROI in Spanish-Language TV, 02/23/2017.
• Facebook IQ, Gains in Translation: What Your Language Choices Say to U.S. Hispanics, 10/4/2016.