Central Ford Case Study
Maya Rector • Jun 29, 2021
Market: Los Angeles
Tactics: Display ads, YouTube ads, Facebook posts, Google Search, Email Marketing, Geofencing
Located in an area with a 70% Hispanic population, Central Ford wanted to up their Hispanic marketing strategy to reach this crucial local audience. Their primary goal was two-fold – to generate leads, and to maximize their number of campaign impressions.
Entravision Local Marketing Solutions ran a Spanish-language and English-language campaign for Central Ford, targeted towards Latino auto intenders within a 15 mile radius of the South Gate, CA dealership. The ongoing campaign launched in October 2019, and focused on utilizing a multiplatform strategy. A combination of Display ads, YouTube ads, Facebook posts, Google Search, and Email Marketing were used to reach audiences across various digital platforms.
- The campaign resulted in a monthly average of 75 Facebook form leads with an average of 146,477 impressions.
- As leads increased month over month, the average cost per lead decreased, providing the client with a significant ROI. For instance, Google Search efforts generated 145 leads with a $69 cost per lead in December.
- After optimizing, Google Search efforts generated a monthly average of 175 leads with an average cost per lead of $60.
- Additionally, display ad CTR came in at 1.21%, despite the 0.13% industry standard CTR.
Thanks to the campaign’s success, Central Ford has continued using Entravision Local Marketing Solutions to reach Hispanic consumers.
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