Turbo Tax Case Study
Maya Rector • Jun 15, 2021
Market: San Diego
Tactics: News Elevator, Facebook Posts, YouTube
Entravision Local Marketing Solutions ran a multiplatform Spanish-language campaign for Turbo Tax across the 6pm local news broadcast on TV, Facebook, and YouTube in April 2020. The campaign allowed audiences in San Diego to send in questions to Turbo Tax CPA Miguel Burgos via Facebook and Skype. Take a look the results below!
- Facebook views came in at over 153,000, with 3,600 post engagements -- showing that Hispanic audiences were highly interested in the stimulus topic and were eager to receive advice from a credible source.
- Entravision’s 6pm newscast on April 2nd captured 67% more audience share than the competition for Spanish-speaking adults 18-49, and 50% more audience share for adults 25-54.
Thanks to the campaign’s success, Turbo Tax was able to not only help local Hispanic community members, but they also raised awareness for their platform by building consumer trust at a time when it mattered most.
Learn more about the campaign by watching our video below, or read our post here!
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