5 Ways to Improve Your Small Business Marketing

1. Ramp up Your Digital Marketing Strategy

Oftentimes, small business owners assume that digital marketing will be out of their budget -- but it’s actually one of the most cost effective ways to get the word out about your business. Plus, the options are endless when it comes to running digital marketing campaigns for your business.

Are you looking to raise awareness for your business, build your online presence, engage audiences, or convert consumers? From social media marketing, YouTube ads, Connected TV/OTT ads, email marketing, and more, you’re bound to find a solution that aligns with your business goals. 

For firsthand examples, take a look at how we’ve helped our small business clients create successful digital marketing campaigns.



2. Maximize Your Return on Investment With Top Performing Platforms

When formulating your overall marketing strategy, matching your business goals to your digital platform mix is an essential step to ensure your campaigns are set up for success. For instance, if you’re looking to convert consumers to your business, search engine marketing (also known as SEM) can be a great way to reach potential customers who are searching for products or services like yours. Want higher engagement among audiences in your area? Social media marketing provides countless opportunities to reach consumers on their favorite platforms. 

Want to increase awareness? Email marketing campaigns are an excellent, cost-effective way to do so. A 2019 study found that the average ROI was $42 for every dollar spent on email marketing, making it a compelling option if you’re on a tight budget and looking to stretch your marketing dollars as far as possible.

Digital marketing campaigns for your small business also have the added benefit of reporting and metrics. Both during and after running a campaign, you can access detailed reporting to see exactly how your campaign performed. 

Thanks to these insights, you can then optimize your future marketing campaigns according to what performed best, which can allow you to only run ads that bring in the most results -- and therefore save you time and money in the long run. 



3. Hone in and Engage With Target Audiences in Your Area

As a small business owner, you know that engaging with your community is vital to the success of your business. While maintaining relationships with customers in person is a great place to start, you could be missing out by not engaging with potential customers online, or by failing to maintain adequate customer engagement online by not keeping up with your business’ website and online reviews.

Who is your typical or ideal customer? What are their interests, age ranges, and lifestyles like? Once you hone in on your target audience, the rest of your small business marketing strategy and digital marketing objectives will start to become much more clear.

A mistake that many small businesses make is not thinking beyond the general market. By ignoring other markets in their area, namely multicultural and growing Hispanic markets, businesses are unintentionally losing out on potential interested clients.

Learn more about how to take your business to the next level with our free Intro to Hispanic Digital Marketing eBook, or by checking out our previous posts about the importance of reaching rapidly growing Hispanic audiences: 

• The 10 Best Hispanic Marketing Tips in 2021
• Looking to Reach U.S. Latinos? Here Are the Top 5 Digital Marketing Platforms to Use
• Why is Spanish-Language Advertising Important in Hispanic Digital Marketing?
• 5 Reasons Your Business Needs to Be Running Multicultural Marketing Campaigns



4. Adapt and Update Your Small Business Marketing Strategy Regularly

Along with optimizing your digital marketing campaigns, optimizing your overall small business marketing strategy is essential to seeing continual tangible results. While you may be focused on increasing awareness for your business one month, you might have different goals the following month or within the same year. 

As your marketing goals change alongside your business, you can then adjust your small business marketing plans. When it comes to digital marketing, technology is always changing and new platforms are constantly emerging -- which means it’s also crucial that your business adapts to these changes. 

Only several years ago, advertising on digital streaming platforms was relatively new, and major social media platforms such as TikTok hadn’t even become household names yet. Flash forward to 2021, and these are now some of the most popular platforms and advertising methods. If you want your business to keep up with the competition, it’s imperative that you keep up with the times! 

For tips on creating the best small business marketing strategies, feel free to check out some of our previous articles: 

• 3 Marketing Mistakes Local Businesses Often Make (Plus Tips for Getting it Right)
• 3 Ways your Local Business can Enhance its Online Presence to Gain and Retain Customers
• Local Business Marketing 101: A Digital Marketing Guide for Small Business Owners
• 10 Tips for Better Digital Marketing Results in 2021



5. Hire a Small Business Marketing Agency to Get Started

As a small business owner, taking on the added responsibility of managing your business’ marketing campaigns and overall digital marketing strategy can be a daunting task. By hiring a small business marketing agency, you can eliminate the added stress and guesswork of putting together a successful marketing plan. 

Hiring an advertising agency has many benefits, including the assurance that your campaigns will be in good hands thanks to the service you’ll receive from expert digital marketing consultants. From their knowledge of digital marketing best practices, a familiarity with the best tools and tactics to reach consumers in your area, and the ability to continually optimize your marketing campaigns over time, small business marketing agencies are a resource worth looking into!

Not sure what to look for when choosing an agency for your business? No need to fear, we’ve got you covered with our guide on what you should keep in mind when making your decision.



Get Started with Small Business Marketing 

Want to learn more about getting started with digital marketing for your small business? Contact one of our expert digital marketing consultants or find a location near you -- we’re just a quick email or phone call away.

General questions or comments? No question is too big or small. Feel free to contact us here. We look forward to speaking with you!