Tips for Choosing a Denver Digital Marketing Agency

Experience is Everything -- Ask the Digital Marketing Agency for Examples 

Before deciding which digital marketing agency in Denver is right for you, familiarizing yourself with the agency’s experience in the area is key. How long have they been in practice, and how well do they know what consumers in Denver are looking for? Do they have marketing experience in your particular industry? 

Seeing examples of previous work, either in the form of case studies or client testimonials, can give you a better idea of how the digital agency has helped previous clients and whether or not they’ll be able to do the same for you and your business.

The agency in question should be able to provide you with examples and answers to any questions you may have about their previous experience -- and if they aren’t able to give you much information to work with, it may be in your better interest to start looking elsewhere.

Another great way to vet an agency is to read reviews online, either through Google reviews, Yelp, or other review sites to see firsthand examples from prior and current clients. The more you know, the better! 

Want to see some firsthand examples? For an inside look at our successful digital marketing campaigns, check out our success stories page.

Hispanic Marketing in Denver is Crucial. See if They Specialize in Reaching Latino Audiences 

If you’re looking to market your local business in Denver, partnering with a digital marketing agency that specializes in Hispanic marketing has never been more important. As the Latino population in Denver continues to grow rapidly, reaching Hispanic audiences today will have lasting long term benefits for your business. 

For instance, did you know: 

• Hispanics make up 21% of the total population in Denver, at over 900,000 people.
• 1 in 5 individuals in Denver is Hispanic, and 1 in 4 Millennials in Denver is Hispanic. 
• Denver has seen a 128% Hispanic population growth increase from 2000-2021, compared to a population growth increase of 29% for non-Hispanics
• Latinos in Denver have a projected 306% increase in pre-tax spending power from 2000-2026, vs. a 184% projected increase for non-Hispanics. 
• Currently, Latinos in Denver have $23.8 billion in spending power, and a projected $29.8 billion in spending power is expected for 2026.

Aside from their economic power and impact, Latinos in Denver are best reached when messaging is culturally relevant and in their preferred language. When deciding to run ads for your business in English or Spanish, keep in mind that: 

• 59% of Hispanics in Denver speak Spanish.
• 44% of Hispanics in Denver are bilingual. 
• 64% of Hispanics in Denver believe it is important to teach Spanish to Hispanic children as a way to help preserve Hispanic culture.
• The ROI on campaigns using purchase based targeting on Spanish language audiences outperforms non-Spanish language audiences by 1.5x.

Plus, Hispanic consumers are a prime audience to reach when it comes to digital marketing.

Recommended Hispanic Marketing Reading 

• Why is Spanish-Language Advertising Important in Hispanic Digital Marketing? 
• 5 Reasons Your Business Needs to Be Running Multicultural Marketing Campaigns
• Are Your Digital Marketing Campaigns Diverse and Inclusive?
• The 10 Best Hispanic Marketing Tips in 2021
• How to Reach the Hispanic Market in 2021



Verify Your Options. Check Which Services the Digital Marketing Agency Offers to Make Sure They’re a Good Fit for Your Business

Your digital marketing strategy will all depend on your business, goals, budget, and target audience. When choosing a digital agency in Denver, it’s important to make sure that the agency in question can deliver the right mix of solutions to align with your goals. 

For example, if your aim is to generate leads, landing pages might be your best bet, whereas, if you’re looking to build trust and increase engagement, sponsoring branded content could provide you with optimal results.

View our services page here to get a better idea of the services we offer and how they can help you grow your business! 

Recommended Digital Marketing Reading 

• Local Digital Marketing 101: What is Geofencing?
• Digital Marketing 101: How Do YouTube Ads Work?
• A Definitive Guide to CTV/OTT Ads
• 10 Tips for Better Digital Marketing Results in 2021
• Are You Making These 10 Digital Marketing Mistakes?

About Our Denver Digital Marketing Agency

Our Denver team of expert digital marketing consultants provides strategic digital and 360 solutions to help clients across a variety of industries achieve their marketing goals.

From raising awareness, increasing engagement, or converting consumers, our digital marketing agency offers a wide range of services that are bound to fit your needs for both Latino and total market multimedia marketing campaigns. 

Check out our Denver marketing agency location page and take a look at our market overview video to learn a bit more about us! 





How to Get Started With Digital Marketing in Denver

As you can see, there’s a lot that goes into digital marketing -- and even more that goes into successful digital marketing campaigns. It can be daunting to go it alone, so partnering with a digital marketing agency, especially one that has experience with reaching Hispanic audiences, is an excellent way to dip your toes in. 

Interested in getting started? Feel free to reach out to one of our expert marketing consultants or find a location near you to learn more.

General questions or comments? We’d love to hear from you -- contact us here!

Hispanic Market Research Sources:

• 2021 Nielsen Universe Estimates, Denver -Boulder DMA. *Based on Persons 2+.  **Millennials defined as Adults 18-34.
• 2021 & 2000 Nielsen Universe Estimates, Denver-Boulder DMA.
• Geoscape, American Marketscape DataStream™ 2021 Series; Denver-Boulder DMA. *Pre-tax spending power defined as aggregate household income.
• Simmons, Spring 2020 Simmons LOCAL, based on A18+, Denver DMA. For Spanish speakers: Language spoken at home is Spanish only or Spanish more than English or Spanish and English equally or English more than Spanish. For Bilingual: Language spoken at home is Spanish more than English or Spanish and English equally or English more than Spanish
• Nielsen, Secrets of Spanish Language Advertising 2.0, May 2020.